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IT ALL STARTED WITH A LOT OF QUESTIONS
back in 2008, rosie set out to make a fragrance she actually felt good wearing. when she started digging into ingredients and asking questions, she realized how much wasn't being shared. so she made her own. we didn’t set out to start a movement, we just wanted something safe, beautiful, and honest. and we figured others might want that too
founded by celebrity makeup artist and mom of three, rosie johnston created by/rosie jane with the belief that beauty should feel effortless. we make clean, safe fine fragrances and everyday body care, designed to smell amazing, feel even better, and do a little good along the way. it’s everyday luxury that puts people + planet first.
our rule? if we wouldn’t use it on ourselves or our kids, it doesn’t make the cut.
no parabens, sulfates, phthalates, silicones, artificial dyes, formaldehydes, oxybenzone, octinoxate, hydroquinone, triclosan, coal tar, or methylisothiazolinone, ever.
*THIS BRAND IS AVAILABLE FOR PURCHASE FOR IN STORE ONLY
