Olfactory Counterculture

By embracing the ideals of counterculture, Michael Partouche, also known as 'Dr. Mike,' a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The brand channels a bold and unconventional vision through fragrances that celebrate individuality and reject conformity.

If counterculture has its own language, literature and sounds, ROOM 1015 - this legendary hotel room, setting for some of history’s most famous excesses - now gives it a modern scent, imbued with total freedom.

An olfactory manifesto that oscillates between rebellion, love stories and self-expression.